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Lee Kang-in beats Mbappe… No. 1 in online sales of PSG uniforms – Chosun Ilbo VRESP

“The ‘unknown player’ took first place in online sales of Paris Saint-Germain (PSG) uniforms, beating out star Kylian Mbappe.”

Citizens are looking at Lee Kang-in’s Korean marking uniform at the Paris Saint-Germain (PSG) official flagship store in Sinsa-dong, Gangnam-gu, Seoul on March 10. Reporter Park Sang-hoon

British media outlet The Sun said on the 5th, “Everyone would understand if Mbappe’s uniform was the most sold. There are also stars like Ousmane Dembele and Ashraf Hakimi. However, the player on the team who attracted the most online buyers is Lee Kang-in, the Korean national team player,” he explained.

PSG was worried about how to make up for the revenue from uniform sales due to the departure of its most popular players, Lionel Messi (Argentina) and Neymar (Brazil), at the same time ahead of this season. This is because there were no ‘big names’ except Mbappe. At this time, Lee Kang-in (23), who joined the team ahead of the start of the season, emerged like a comet. Lee Kang-in has been recording the most uniform sales within the team at the PSG online store throughout this season. Next is Mbappe, Dembele (France), and Hakimi (Morocco).

It’s not just online. Even in offline stores, Lee Kang-in’s uniforms are sold in second place after Mbappe’s. Third place is Warren Jair Emery (France). It is known that various souvenirs with Lee Kang-in’s image are the most sought-after items at the Champs Elysees store. Spain’s Mundo Deportivo evaluated, “Lee Kang-in filled the commercial void left by Messi and Neymar.”

The source of Lee Kang-in’s popularity comes from Asia. Most of the online uniform sales occur in the Asian continent. The PSG team said, “Among Asia, Korea is dominating the internet sales rankings.” According to French professional soccer Ligue 1, the number of Korean fans visiting Paris Parc des Princes (PSG’s home stadium) has increased by more than 20% compared to last season, and Korea has the largest number of PSG YouTube channel subscribers after France. PSG is also actively promoting the game. PSG club opened a three-story ‘flagship store’ in Gangnam, Seoul last month. There are only three countries where PSG has flagship stores directly managed: France, the United States, and Korea.

This season, Lee Kang-in received the trust of PSG coach Luis Enrique (Spain) and has established himself as the team’s starting midfielder, making regular appearances. He has scored 4 goals and 3 assists in 25 official games this season. He scored 2 goals and 2 assists in the league, 1 goal and 1 assist in the UEFA Champions League, and 1 goal in the French Super Cup.

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