Shabby alley, delicious discovery… The era of well-established entertainment – Maeil Business Newspaper VRESP

Kwak Tube and Jeon Hyun-moo (right) from MBN’s entertainment show ‘Jeon Hyun-moo Plan’ visit regular restaurants across the country without prior casting or through recommendations from acquaintances. MBN

It’s a shabby store in an alley that seems to be hidden away. It’s hard to get in when you first open the door, but once you get a taste of it, you’ll keep coming back. The ‘Nopo’ (store handed down from generation to generation) standing on one side of the complex and colorful city center is somehow welcoming and friendly. Broadcasters were also captivated by the charm of this long-established restaurant, including its unique menu and taste, the long-standing conviction of the owner, and the noisy atmosphere and memories built on top of it.

MBN’s ‘Jeon Hyun-moo Plan’, which has been popular since its first broadcast in February of this year, shows the restaurant trips of veteran broadcaster Jeon Hyun-moo and 1.79 million travel YouTuber Kwak Tube (Kwak Jun-bin). Although the production crew follows them with a camera, an important rule is that they do not get involved in recruiting restaurants or actors in advance.

Instead, Jeon Hyun-moo and Kwak Tube spontaneously visit stores based on recommendations from local residents they met on the street or acquaintances from the area. In other words, it is ‘no plan’ or ‘Jeon Hyun-moo’s plan’ in which Jeon Hyun-moo is in charge of directing, planning, and casting. Sometimes the restaurant you go to is closed, closed, or even not delicious. At Sundeok’s Pocha in Yongsan, Seoul, he was kicked out due to the store’s operating principle of ‘only accepting 4 or more people.’ However, with many years of broadcasting experience and travel experience, they add fun to unexpected situations by improvising. We eventually entered Sundeok’s and vividly conveyed the charm of ‘Grandma Kase’ (a portmanteau of ‘Grandma’ and ‘Omakase’; a menu where you eat whatever the grandmother prepares). The broadcast was simultaneously released on Netflix and ranked in the top 10 Korean Netflix TV series for four weeks from February to March.

Producer Na Young-seok’s ‘Channel Fifteen Nights’ ‘Taste, Style, Daemyung Follow’ introduces long-established restaurants in Seoul discovered by actor Kim Dae-myeong. Youtube capture

Long-established store content is not just a simple store promotion or food introduction, but is also a great place to see because it is a restaurant with a variety of stories. In Geumho-dong, Seoul, where Jeon Hyun-moo lived for about 5 years, he met Song Ji-eun, a former member of the girl group Secret, and his fiancée Park Wi (YouTuber ‘Weracle’), with whom she had become friends in the neighborhood, and had a meal together. In Yeouido, which was my commute to work when I was working at a broadcasting company, I visited every street restaurant I could find.

It is relatable content regardless of generation, from those in their 20s and 30s to those in their 50s and 60s, providing information on restaurants as well as stories and attractions. MBN PD Lee Hyo-won, who directed this program, said, “We are working hard to not only capture the interesting remarks of the popular actors, but also to convey the taste, aroma, and temperature of the food well in the video.”

Even on YouTube, content such as ‘Sung Si-kyung’s I’ll Eat’ and ‘Baek Jong-won’s Dear, Come to That Market’ are famous for introducing new restaurants at home and abroad. Recently, Producer Na Young-seok’s YouTube channel ‘Channel 15 Nights’ planned ‘Taste, Style, Daemyung, Follow’, which follows Seoul native actor Kim Dae-myeong’s favorite restaurant and captures both taste and story. Kim Dae-myung made his face known with a good and warm image by appearing in tvN’s ‘Incomplete Life’ and ‘Wise Doctor Life’, and captivated viewers with his unique delicacy when expressing taste. A self-proclaimed ‘expert on the Four Great Gates’, he mainly travels around the area north of the Han River. Since its first release in February, a total of six videos have been uploaded, including those in Seoul’s Namdaemun, Seochon, Chungmuro, and Mapo, and the cumulative number of views has reached 7.58 million as of the 5th.

The stores are also places that Daemyung Kim discovered directly from his youth. The menu is diverse, including cold noodles, soybean paste, lamb ribs, chicken and hops, and food stalls, but they are all the same in that they are long-established restaurants that reflect his tastes. He said, “I did 5th in the college entrance exam. My home was Suyu, and since I had time to spare, I took the bus to Jongno. Then I went to Samcheong-dong, Seochon, and Myeong-dong, and I started (exploring old stores) when I was 20 or 21.” and introduced. Producer Na also said during the program planning process, “It’s impossible to cater to the tastes of all the public,” but “instead, (viewers) may be vicariously satisfied by thinking, ‘Oh, there’s a world like this too.'”

(Reporter Jeong Joo-won)

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