Ubisoft "Plan to introduce generative AI into games will be further expanded" – Game Insight VRESP

▲ Ubisoft announced plans to actively introduce generative AI Source: Ubisoft


Ubisoft is more actively introducing generative AI into games.


Ubisoft CEO Ives Guillemo said in a recent earnings announcement, “We plan to continue investing in new technologies that can open new horizons for creativity and user experience, especially generative AI. “In addition to our current projects, we are collaborating with several AI companies.”


Ubisoft unveiled ‘Project Neo NPC’ at GDC in March, which uses generative AI to create NPCs in the game. At the time, Ubisoft announced that it would give souls to characters but limit their roles to the flow of the story.


It is unlikely that NPCs using generative AI will appear in Assassin’s Creed Shadows or Star Wars Outlaw, which are expected to be released this year. However, as there are many games under development, such as Prince of Persia, Project U, Splinter Cell Remake, and The Division 3, it will not be long before we will be able to see NPCs created with generative AI.


CEO Ives Guillermo said, “We are focused on improving the quality of games and making them more vivid. “We hope that generative AI will make Ubisoft’s games more interesting and allow users to enjoy a personalized experience.”

About Michael Steven

I am a news writer, editor and journalist with more than 13 years of experience. I have an MA in Journalism and have published work in various publications around the world. With me, you don't have to worry about copyright and defamation issues or being punished by search engines. You get original work that complies with media laws. Communication: I really prioritize good communication with clients, from their expectations to the initial plan and vision of the project in particular. Tell me what you want - even down to the level of 'how' you want it written. Nonetheless, I must note that self-expression is very important to me and I hope to reach a solution together with the client but not at the expense of the quality of the finished product.

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